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The Stickiness of Free Money
Metrics to categorize what airdrop recipients do with their tokens.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7c76bcb2-4b9e-41f7-9d79-86eb6d6df950/dump_truck.jpg?t=1673372001)
Do Airdrops Work?
The goal of an airdrop is to bootstrap community- essentially paying Customer Acquisition Cost directly to your target customers.
As part of our post-airdrop analytics we've developed 8 action categories to understand how people react to airdrops, what they do with the tokens, and how the prevalence of these actions differ across airdrops. They are:
Keepooor: Keeping their airdrop.
Dumpooor: Selling their airdrop.
Hedgooor: Keeping some, selling some.
Exchangooor: Sending their airdrop to a central exchange.
Market Maker: Providing liquidity with the airdrop tokens on a decentralized exchange.
Trader: Buying and selling the airdrop token.
Maximizooor: Receiving tokens from other addresses and then selling them.
Intermediary: Receiving their airdrop and sending it all to another address (possibly a Maximizooor?)
You can check out a small dashboard categorizing actions across a few major Ethereum airdrops on our new next.flipsidecrypto.xyz app.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/31b59985-37a4-4c95-b115-4d90c4593c90/image.png)
And as always if you're interested in the code, check out the deep dive into the HOP airdrop.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3f7d635c-1865-4187-8dc4-8c2fcabfa465/image.png)