The Stickiness of Free Money

Do Airdrops Work?

The goal of an airdrop is to bootstrap community- essentially paying Customer Acquisition Cost directly to your target customers.

As part of our post-airdrop analytics we've developed 8 action categories to understand how people react to airdrops, what they do with the tokens, and how the prevalence of these actions differ across airdrops. They are:

• Keepooor: Keeping their airdrop.

• Dumpooor: Selling their airdrop.

• Hedgooor: Keeping some, selling some.

• Exchangooor: Sending their airdrop to a central exchange.

• Market Maker: Providing liquidity with the airdrop tokens on a decentralized exchange.

• Trader: Buying and selling the airdrop token.

• Maximizooor: Receiving tokens from other addresses and then selling them.

• Intermediary: Receiving their airdrop and sending it all to another address (possibly a Maximizooor?)

You can check out a small dashboard categorizing actions across a few major Ethereum airdrops on our new next.flipsidecrypto.xyz app.

And as always if you're interested in the code, check out the deep dive into the HOP airdrop.