- The Flip
- The Stickiness of Free Money
The Stickiness of Free Money
Metrics to categorize what airdrop recipients do with their tokens.
Do Airdrops Work?
The goal of an airdrop is to bootstrap community- essentially paying Customer Acquisition Cost directly to your target customers.
As part of our post-airdrop analytics we've developed 8 action categories to understand how people react to airdrops, what they do with the tokens, and how the prevalence of these actions differ across airdrops. They are:
Keepooor: Keeping their airdrop.
Dumpooor: Selling their airdrop.
Hedgooor: Keeping some, selling some.
Exchangooor: Sending their airdrop to a central exchange.
Market Maker: Providing liquidity with the airdrop tokens on a decentralized exchange.
Trader: Buying and selling the airdrop token.
Maximizooor: Receiving tokens from other addresses and then selling them.
Intermediary: Receiving their airdrop and sending it all to another address (possibly a Maximizooor?)
You can check out a small dashboard categorizing actions across a few major Ethereum airdrops on our new next.flipsidecrypto.xyz app.
And as always if you're interested in the code, check out the deep dive into the HOP airdrop.